Kiyoko Beauty sells authentic UNOVE in the USA, sourced directly from Korea and shipped from our US warehouse. There are no duties to pay, and shipping is free on orders over $55, including to Hawaii, Puerto Rico and Guam. Our best-selling UNOVE pick is the Deep Damage Treatment EX conditioner.
Why UNOVE is so popular
Bleach, box dye, perms and daily flat-ironing all take a toll, and UNOVE was made for that kind of hair. The Korean brand loads its formulas with hydrolyzed proteins, amino acids and plant oils so dry, stressed strands feel softer and look glossier.
Shoppers also love that UNOVE feels like a salon routine at drugstore effort. A small lineup covers wash day from start to finish, and the signature scents give your hair a soft, lingering fragrance. It has become a go-to for anyone trying K-beauty haircare for the first time.
Where to buy UNOVE in the USA
You have three main options when shopping for UNOVE in the US:
- Third-party marketplace sellers. Listings come and go, and it's not always clear how the product was imported or stored.
- Ordering from Korea. You get the whole range, but shipping can be slow and import costs may apply.
- A US-based Asian beauty retailer. Faster domestic shipping, as long as the shop buys directly rather than from resellers.
Kiyoko Beauty is a US-based Asian beauty retailer that sources every UNOVE bottle directly from Korea. That means 100% authentic product, no gray market and no knockoffs. We ship from the USA by UPS or USPS, duty-free, to every US location.
How to spot authentic UNOVE
- Genuine UNOVE is made in South Korea, and the label should say so alongside Korean text.
- Scented products should list Warm Petals or Tender Bloom, matching the listing you bought from.
- A deal that seems far too cheap is a red flag, especially from a seller with little history.
- Choose a retailer that is open about how it sources its stock.
Best UNOVE products to buy in the USA
| Product | Best for | Routine step |
|---|---|---|
| Deep Damage Treatment EX | Bleached or color-treated hair | Conditioner |
| Silk Oil Essence | Frizz and rough ends | Finishing oil |
| Deep Damage Repair Shampoo | Gentle cleansing for dry hair | Shampoo |
| Volume Up Curling Essence | Curls and perms | Leave-in |
UNOVE Deep Damage Treatment EX
If you only buy one UNOVE product, make it this one. The brand packs 31 types of proteins and amino acids into a creamy rinse-off conditioner that helps hair feel smoother and less tangled. It's sold in 207ml and 320ml sizes.
UNOVE Silk Oil Essence (70ml)
A non-sticky oil essence that wraps strands in a silky finish. According to UNOVE, it contains 36 proteins and nutrients. Apply it to wet hair all over, or just on the ends that need the most help.
UNOVE Deep Damage Repair Shampoo (500ml)
A big 500ml bottle of gentle shampoo that the brand describes as low-pH, with 22 amino acids. It lifts away dirt while leaving hair soft enough to comb through easily.
UNOVE Volume Up Curling Essence (147ml)
Curly and permed hair gets its own UNOVE pick. This rinse-free essence absorbs quickly and uses five plant-based oils to help curls look bouncier and shinier with more body.
Deep Damage Treatment EX vs Silk Oil Essence
These two are UNOVE's best sellers, and people often ask which one they need. The short answer is that they do different jobs, so many shoppers use both.
- Treatment EX is a rinse-off conditioner. You use it in the shower after shampooing. It's rich and creamy, best for overall softness and detangling.
- Silk Oil Essence stays in. You apply it after washing to smooth frizz and add shine, and you can reapply it on extra-dry ends.
- Pick Treatment EX if your hair feels straw-like all over after bleaching or coloring.
- Pick Silk Oil Essence if your hair feels fine in the shower but looks frizzy or dull once it dries.
Want more ideas? Browse our product guide for every hair concern.
A simple UNOVE routine
- Cleanse: Shampoo with the Deep Damage Repair Shampoo.
- Condition: Apply the Deep Damage Treatment EX to towel-dried lengths, then rinse with warm water.
- Style: Scrunch in the Volume Up Curling Essence if you have curls.
- Finish: Smooth a few drops of Silk Oil Essence over the ends.
Trying something for the first time? Do a patch test on a small area of skin first, and avoid contact with your eyes.
Why shop UNOVE at Kiyoko
- Every product is sourced directly from Korea and Japan, 100% authentic, with no gray market goods.
- Ships from within the USA by UPS or USPS, duty-free.
- Free shipping on orders over $55.
- Delivery to all US locations, including Hawaii, Puerto Rico and Guam.
- Backed by 23,000+ verified customer reviews.
- Get 200 Besties Rewards points just for signing up.
UNOVE FAQ
Where is UNOVE from?
UNOVE is a haircare brand from Korea, and the products we stock are made in South Korea.
What is UNOVE's best-selling product?
At Kiyoko, it's the Deep Damage Treatment EX, followed by the Silk Oil Essence.
Do I rinse out the Deep Damage Treatment EX?
Yes. Massage it into towel-dried hair after shampooing, then rinse thoroughly with warm water.
Is UNOVE good for bleached hair?
The Deep Damage line was created with colored, permed and heat-styled hair in mind, so it's a popular pick for bleached hair.
Does UNOVE work on curly hair?
Yes. The Volume Up Curling Essence is a rinse-free formula made for curly and permed hair.
Do I pay duties on UNOVE orders?
No. We ship from inside the USA, so there are no import duties.
Shop the full UNOVE collection at Kiyoko and get free shipping on orders over $55. Not sure what else to add? Take our skincare quiz.
