South Korea

Trendy. Innovative. Price savvy. These are the words that come to mind when we think of Korean beauty (K-Beauty).

The last few years K-beauty has been a global phenomenon and has become the hottest thing along with K-Pop. The Korean philosophy of skincare is based around pure hydration and protecting the skin barrier. Their approach is gentle in nature and tends to feature calming and hydrating ingredients.

Difference between Korean and Japanese Beauty